Hooking kids on cricket

It is interesting to note that this initiative came from the Players' Association and not New Zealand Cricket. In principal the concept of taking international cricketers to talk to kids in low-decile schools is an entirely good idea, but it does make me wonder about the role of the Association. It seems a short step from the Players' Assocation doing promotional work like this, to the Players' Association controlling when and where players make any kind of "appearance". It would be tragedy if we were to end up with a situation like that in rugby and football, where all contact between players, the public and the media is heavily controlled and usually requires some kind of fee.