Has the ICC hired a spammer?

I wondered this when I saw the comments in my last two posts from "Cricket in the blood". But the website he promotes with much enthusiasm, http://iccchampionstrophy.indya.com is actually pretty fine so I forgive him. The catch - if there is one - is that it exists to sell live streaming of the Champions Trophy matches. Still, there is plenty to enjoy there without having to spend a penny.